ABOUT COLE METALS

At Cole Metals Group, we help you diversify and secure your wealth with globally recognized bullion bars and coins.

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WHO WE ARE

WELCOME TO CMG, WHERE YOUR LEGACY IS OUR PRIORITY.

Based in Boca Raton, FL, Cole Metals Group is a trusted full-service precious metals dealer dedicated to helping individuals, families, and businesses secure their financial futures. Founded by industry expert Finis L. Cole II, CMG offers clients a smarter, more confident path to portfolio diversification through tangible gold, silver, and platinum assets.

 

Buying gold shouldn’t be complicated or intimidating. That’s why we built our company on a simple mission: to demystify the process and empower investors with knowledge, transparency, and world-class service.

We specialize in globally recognized, investment-grade products like the iconic American Eagle and Canadian Maple Leaf coins. At CMG, every client receives the highest quality and value from their purchase.

We educate clients with patience, respect privacy, build long-term relationships, and provide personalized, efficient customer care to each family or business we serve. The benefits of buying gold and silver are well-documented. Whether inside a Gold IRA or as physical coins and bars for a safe deposit box—it pays to diversify.

 

At Cole Metals, we are committed to the education and empowerment of investors with this knowledge and provide a best-in-class experience for buying and selling precious metals.

MEET OUR LEADERSHIP TEAM

MEET OUR LEADERSHIP TEAM

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RICHARD M. GAINES

Richard M. Gaines is the Vice President of Business Development at Cole Metals Group. A Florida Atlantic University graduate with a degree in Marketing, he has 25 years of experience in sales and marketing for financial services companies. His expertise spans digital advertising, social media, and client acquisition strategies. At Cole Metals Group, he oversees all marketing channels, while also training new account executives.  His leadership ensures the firm’s marketing and sales efforts align with its mission of providing exceptional service and education to investors.

Richard M. Gaines

VP of Business Development

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FINIS L. COLE II

Finis L. Cole II is the President and Founder of Cole Metals Group. He is a University of Southern California economics graduate with over 25 years of experience in financial services, including roles at a major Wall Street firm and leading precious metals companies. Throughout his career, he has advised clients across a broad variety of asset classes, ultimately specializing in physical precious metals.  A U.S. Army veteran of the 748th MI Bn, he is dedicated to educating investors on the benefits of gold and silver.  Finis currently serves a Board Member of the Boca Raton Police Foundation.   Under his leadership, the Cole Metals Group team prioritizes integrity, trust, and exceptional client service.

Finis L. Cole II
President & Founder

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DEBORAH A. BELLO

Deborah A. Bello is the Vice President of Operations at Cole Metals Group. She brings extensive experience from leading national precious metals firms, where she specialized in operations and client services. At Cole Metals Group, she oversees IRA processing, coordinates direct deliveries of metals, and manages administration and human resources. Her expertise ensures seamless execution of transactions and a superior client experience, making her an integral part of the firm’s success.

Deborah A. Bello
VP of Operations

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COMPANY CULTURE

AT COLE METALS GROUP, WE VALUE YOU.

CORE VALUE

Leading with Integrity

We believe trust is earned through honesty, transparency, and professionalism.  Our approach prioritizes straightforward guidance and ethical practices that ensure clients feel confident and informed—without pressure, sensationalism, or gimmicks.

CORE VALUE

Commitment to Service

We believe the initial transaction is just the beginning of our relationship. We are committed to providing ongoing support, timely communication, and personalized service. As your needs evolve, we’re here to offer our continued guidance and assistance—for as long as you hold precious metals.

CORE VALUE

Creating Value

Beyond the precious metals themselves, we deliver competitive pricing, practical insights, and market expertise to help clients make informed decisions.  We refuse to push overpriced specialty or collector coins and instead focus on overall value as your full-service dealer.

REAL SUCCESS STORIES

PROFESSIONALLY STRUCTURED PORTFOLIOS TAILORED TO YOU

Let’s Explore Ways to Preserve Your Wealth