About

Cole Metals Group, LLC is a full-service precious metals company based in Boca Raton, FL. Founded by precious metals expert Finis L. Cole II, the company helps individuals, families and businesses diversify their investment portfolios with a full range of physical gold, silver and platinum assets.

Cole Metals was founded to demystify and improve the experience of buying gold for everyone. To ensure every client receives the maximum benefit from his or her gold purchase, Cole Metal’s professional metals team focuses primarily on globally-recognized mint products such as the American Eagle and Canadian Maple Leaf.

The company educates clients with patience, respects privacy, builds long term relationships and provides personalized, efficient customer care to each family and business it serves.

The diversification benefits of buying gold and silver are well documented, whether inside a Gold IRA or as a purchase of physical coins and bars for a safe deposit box. Cole Metals is committed to educating and empowering investors with this knowledge and supporting them with a best-in-class experience for buying and selling precious metals.

Finis L. Cole is President and Founder of Cole Metals Group, LLC, a full-service precious metals company based in Boca Raton, FL. The company helps individuals, families and businesses diversify their investment portfolios with a full range of physical gold, silver and platinum assets.

Mr. Cole’s mission is to educate and empower investors with the benefits and opportunities of buying precious metals, while also demystifying and improving the buying experience of precious metals for every investor.

Prior to founding Cole Metals Group in 2023, Mr. Cole spent over 20 years as a financial adviser with Morgan Stanley, an independent adviser and a senior account executive at several well-known precious metals companies. In these roles, hundreds of clients benefited from his experience in asset allocation, market analysis, and risk management.

Mr. Cole has a BA degree in Economics from the University of Southern California, where he served as the president of Omicron Delta Epsilon (the International Honor Society for Economics), and speaks fluent Spanish. Mr. Cole is a US Army veteran, having served in the 748th Military Intelligence Battalion in San Antonio, TX. He is an active member of the Boca Raton Police Foundation’s True Blue Society and the Boca Raton Chamber of Commerce.

Mr. Cole values integrity, trust, and excellence. Under his leadership, the Cole Metals team is committed to delivering the highest quality of service and satisfaction to every client.